Running a business is challenging. One of the biggest challenges is developing fair prices for different items. In photography we price by usage and value and complexity of shoot. How will the photo be used?:

• National advertising campaign in all media?
• Thumbnail portrait on a web site of a small business?

These uses would be priced very differently.

Anyway there was a recent article in the Ottawa Sun about the price of portraits the city paid Paul Couvrette ( a well respected, veteran Ottawa photographer) to do portraits of public city officials.

Good article. The prices are fair.

Access the article.

Ottawa executive portrait