Recently, I went out with a red shirt and cedar canvas canoe for one of our publications – a course notebook for Natural Light Portraits. The photos of the workshop instructor (me) were taken by the notebook editor, an accomplished student of some of our courses.

We brought the canoe to the Ottawa River whereby I paddled while Chris photographed. He chuckled, “you have a pretty good job – canoeing and taking photos.”

I smiled – I do have a pretty good job. Chris saw the 10-20% fun part. Most of the work is editing, selling, marketing, submitting and filing.

With that in mind I present to you an article I stumbled upon recently related to smart principles of press releases. The ideas apply to new photography businesses and, more broadly, any promotional efforts.

The article makes good business sense – the kind of advice we convey in the Creative Business Seminar – dates coming this fall.