The Creative Business Seminar Weekend

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"Starving Artist" is a term far too often associated with the working creative community! There are fabulous, talented people who need business skills to turn their creative skills into sustainable, money making businesses. In this seminar we learn that "creative arts" and "earning a good living" can be synomynous and lead to positive experiences.

Dates

November 5, 2011; 10-4pm
November 6, 2011; 12-4pm
$200 + taxes

What you will Learn

Day 1 — The Creative Business
You will learn to:

• Define your strengths, skills and assets to develop your business
• Discover your customers - who is going to pay you? (and why!)
• Imaginatively acquire the funds and equipment for your business
• Create ways to promote and sell your work... that work for you
• Evaluate the effectiveness of agencies, galleries, and other sales opportunities
• Recognize the power of the web
• Learn some basic web strategies that will propel your business to viability
• Develop an effective business network for yourself!

Day 2 — Web Promotion for Creative Business
You will learn to:

• Review web basics - what you need for a website
• Measure success on the web
• Develop an online marketing strategy
• Improve your site's 'Search Engine Optimization' (SEO)
• Value email marketing
• Blog
• Promote your business through social networking sites (Facebook, mySpace, Twitter, YouTube)

Who will benefit?

This seminar is appropriate for people who produce creative work for art or commercial application (photographers, graphic designers, painters, illustrators, etc.) and who wish to make a living at what they love to do!

The information presented would be beneficial for any new business owner (plumbers, doctors, contractors) but the course is prepared for commercial and fine artists.

After the course, participants will better understand the business side of working as a creative professional. Running a business is a challenge - improve your chances at success!

What past participants have said

Being in business for 20 years I've had loads of experience what I should be doing but should doesn't always bring action. Your seminar helped me connect sound business concepts to positive steps of action, thanks Harry.

Becky Mason, fine artist and owner of Classic Solo Canoeing 2008.

Mr. Nowell gave an insightful, personal account of the factors involved in starting and developing a small business: financing, market research, identification of niches, technology, networking, etc... Mr. Nowell was articulate, engaging, well-organized and well-prepared. The discourse with my students was enthusiastic. The subsequent feedback was very positive...

Dr. Keith Newton, Ph.D
School of Public Administration
Carleton University

Harry has a wealth of experience in the professional world of photography... His rapport with his clients is always positive ... Because of Harry's education and his professional background, he brings a practical business sense to his seminars.

Ken Buck
High school teacher - OCDSB
Freelance Cinematographer (Genie for Best Photography - 1978)

About Harry

Harry has a degree in finance and economics from the University of Western Ontario. Practical business skills developed while running a ski photo service at Sunshine Village and covering world cup nordic ski events at the Olympic venue in Canmore, Alberta. Eventually, in the mid 90s, the photo business that turned into Harry Nowell Photography, Inc. was born.

Harry also learned about business from mentors such as world renowned Canadian photographer Malak Karsh and his father, Cedric Nowell, a highly achieving director of sales and marketing for companies such as Northern Telecom, Systemhouse and IBM.

Harry is a sought after public speaker presenting about small business and innovation to high schools, colleges and university audiences.

Find out more about course dates and the registration details.

Registration
Space is limited. This course often sells out. Contact us by email or by phone at 819-827-9460 for more information and to register. To reserve your spot we ask for a deposit of $125 and a complete registration form.

Small print and registration details.